Music Video | Amalgam Digital Blog

Since hip-hops early conception, rappers have pursued money as the ultimate barometer of fame and success, yet few have moved the art of material showmanship beyond its increasingly restrictive and redundant limitations. With the doors to creative expression seemingly nailed shut, Young Riot comes knocking once again, delivering his second video and single in just as many weeks. In Money Money, a glitzy cinematic display directed by Derek Pike, Riot pays homage to both liquid green and Celtic green, as he decadently celebrates his knack for getting paid amidst his hometown Boston backdrop. The flagship Amalgam Digital artist fastens an inescapably animated machinegun delivery with his recognizably sinuous flow to showcase a level of versatility that has become a growing staple of both Young Riots music and the innovative Amalgam Digital brand. Equipped with underground casinos, luxury cars, beautiful women, and an energizing beat handcrafted for Riots rapid-paced, braggadocio lyrical styling, Money Money is an affirmation of the rappers local achievements and an indication of the widespread recognition he continues to garner. With Amalgam Digitals creative vision backing him and a diverse artistic skill set that has yet to take the hip-hop world by storm, Young Riot continues to make his presence known in an unprecedented manner. Now watch and listen as he cashes in on his mounting success.

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We So Wavy 2010 …

Amalgam Digital Presents
“Cream of The Crop”
Starring YOUNG RIOT as “MR. CLEAN”

Enter a world where rap music has lost the creative wonder that once catapulted the hip-hop genre to unchartered domains. Fans are hungry for the transcendent music they deserve, and one burgeoning young artist is ready to deliver it. In Young Riot’s groundbreaking cinematic narrative, “Cream of the Crop (Mr. Clean),” the Boston emcee enlightens us with a compelling short video that complements his debut solo track of the same name and introduces the world to a pioneering display of just how far the boundaries of music can be pushed. The flagship—and first previously unsigned—Amalgam Digital artist highlights a shockingly graphic artistic endeavor that parallels his monumental foray into rap superstardom to the rarely exposed old world Mafia initiation rituals lacking from today’s gangster film genre. Directed by James Del Gatto, “Cream of the Crop” is an aggressive affirmation of the sustained innovation and excitement that the Amalgam Digital brand continues to build itself upon, and its abundance of blood and brutality, coupled with an overarching commitment to originality, is sure to leave fans chomping at the bit for Riot’s next creative offering. This riveting cinematic challenges artists to oppose the norms imposed on today’s hip-hop world, while ultimately encouraging viewers that an inimitable boss has arrived, and his name is Young Riot.